Guerrilla Marketing

Guerrilla Marketing is defined as innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product. It requires high energy, lots of creativity, and a constant focus on grasping the attention of the public in a personal and memorable way. So where is guerrilla marketing more prominent? The streets, of course, where people are roaming about and are perfect subjects to a fun advertisement. It’s all about catching attention and getting people talking. In 1984, the term ‘Guerrilla Marketing’ was introduced by Jay Conrad Levinson in his book ‘Guerrilla Advertising’. The term itself was from the inspiration of guerrilla warfare which was unconventional warfare using different techniques from usual and small tactic strategies used by armed civilians. This technique can be intimidating, but it can also be a lot of fun. Take a look at some of these cool examples.

Check out this site for more neat Guerrilla Marketing ideas.

http://www.creativeguerrillamarketing.com/guerrilla-marketing/122-must-see-guerilla-marketing-examples/

The Importance of PR

Regardless of how effective an organization is, it doesn't have the desired impact if the public and consumers are not aware of the business’s brand, successes or contributions. A public relations campaign that educates and informs people about the contributions of the organization enhances its brand recognition and makes it more relevant in the public eye. A good public relations campaign highlights a small business’s products and services through creative means. One way to gain positive public relations, is to make the public aware of your charitable and community involvement. When the general public is aware of a small business’s charitable contributions and community support, it can make it more interested in patronizing the business. For example, a public relations outreach effort that notifies the community about a small business's cash donation to a local school paints the business as a good corporate citizen. This can help elevate an image of trust and respect, which can translate to a better overall perception of a company. All in all, a positive PR campaign can be a huge success for a business.

e-Marketing

In the digital era we live in, online or e-marketing is a popular tool many businesses and entrepreneurs use. Like I said in a previous blog, marketing is the key to success for any business. E-marketing is so much more than just a Facebook page. E-marketing or online marketing overs a wide range of digital marketing options. These can include: search engine marketing, search engine optimization, email marketing, and online advertising. Having a presents in the online world can make your business more successful.