Guerrilla Marketing is defined as innovative,
unconventional, and low-cost marketing techniques aimed at obtaining maximum
exposure for a product. It requires high energy, lots of creativity, and a
constant focus on grasping the attention of the public in a personal and
memorable way. So where is guerrilla marketing more prominent? The streets,
of course, where people are roaming about and are perfect subjects to a fun
advertisement. It’s all about catching attention and getting people talking. In
1984, the term ‘Guerrilla Marketing’ was introduced by Jay Conrad Levinson in his book ‘Guerrilla Advertising’. The
term itself was from the inspiration of guerrilla warfare which was
unconventional warfare using different techniques from usual and small tactic
strategies used by armed civilians. This technique can be intimidating, but it
can also be a lot of fun. Take a look at some of these cool examples.
Check out this site for more neat Guerrilla Marketing ideas.
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