Who doesn’t have a Facebook, Instagram or Twitter? I guarantee you that everyone in our ETP class has one of the three. While there are a wide range of social media outlets, one reigns above all. Facebook is the champ of social media sites. Facebook ranks in the #1 spot where friends connect and share online. More than just a meeting place for friends, Facebook has become an outlet for businesses to market themselves through interaction with customers and self-promotion. For an entrepreneur or small business owner, Facebook is a powerful marketing tool. It’s a great space to keep customers informed, develop brand identity, and broaden your reach. A Facebook page is a great free marketing tool for businesses. These pages let businesses identify themselves. This is not just through listing product offerings and services, but also by sharing links, images, and posts on a custom page to give a better sense of a business’s personality and character. Your Facebook business page is a great spot to develop your brand identity and show your human side. Facebook is where you can loosen the tie a bit, don’t be afraid to be funny. Use free social media marketing to your advantage, make your business go viral!
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