For entrepreneurs and
small business owners marketing can be a big struggle. Taking the time to
create and develop a strategy is just the first step. Execution and consistently
take the matter to a whole other level. When you’re running your own business
alone, this becomes even more difficult. Things like, the time spent on
customer service, inventory, staffing, banking, and billing seem to push
marketing to the bottom of pile.
In the business world
today more focus is being placed on “being in the market”, finding and making
time for marketing is even more important. Knowing how and where to
start evaluating a marketing opportunity can involve a variety of factors.
Each potential commitment should be appraised to gauge a variety of factors
that will help you make an informed decision.
Features, cost,
potential return, time investment, competition and length of commitment are all
factors you need to keep in mind when thinking about a marketing channel,
directory or tactic being “worth it.” When time and effort are limited,
it’s important to keep your eye on getting the biggest “bang for your buck.”
Your marketing represents you and your company. Always make a good impression.
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